Chief Emoji Officer
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Become Chief Emoji Officer using only emojis... without getting fired along the way.
Role: Co-Founder Bodeville, Game Designer
Engine: Unity
Platforms: iOS, Android, Steam
Project: CEO on iOS
Team Size: 2
You're a new hire to Redify, a startup that loves changing the world! It's up to you to turn the company around and climb to the executive level by making decisions for the company. Work with a variety of unique co-workers and respond to their messages to navigate corporate politics in this unique twist on a visual novel.
This was our first game as a studio at Bodeville. Chief Emoji Officer, a text adventure, was initally just supposed to be shipped on Steam. But we released it on mobile platforms with an entirely new UI layout. Through our hard work, it was featured as Game of the Day and Best New Games in 150 countries and made #3 on top paid Casual Games. We needed a product as soon as possible to make our first dollar as a new studio. So we took about 5 months to create Chief Emoji Officer.
Game Design, UI Design, and Art – This was a two person effort... Working with an engineer, I concepted the UI, developed UI in Figma, and prefabs and materials in Unity. I charted out game systems. I drew all the characters in Procreate. I made all the emojis in Figma. I wrote the story with my eng partner using Twine and Yarnspinner.
Marketing – I contacted press and influencers to play our game, resulting in 5% response/posts as an outcome. I developed a following with our audience on social media, and did A/B testing with ads on Google, LinkedIn, and Reddit. Read more about this in my Medium writing.
